In the end, this whole question comes down to overall customer satisfaction. That’s the key. Let’s say I’m a customer looking for a specific product, and my product is lower cost at Retailer A, and they’ll get it to me a day sooner. That’s the main issue. The shipping cost doesn’t matter – what matters is that, potentially, it’s the lowest price and/or for $10 I can get it tomorrow.
- Dave Fazekas, Rossetta, talking about the Free Shipping Conundrum
Ernan Roman talks about The Forum for Cross-Channel Merchants
Christina Hsu spoke to us about how marketing and operations work together at Tommy Hilfiger to produce fantastic results. You can read her interview ahead of her appearance at The Forum for Cross-Channel Merchants, and then hear what she has to say on our special Holiday Panel on Wednesday, May9. She will be joined on the panel by Best Buy’s Bill Worple, when they will discuss how two e-commerce giants organize themselves for the end of year Holiday rush.
Communication and working closely with our fulfillment center is important, because if I’m driving a million visits a day and there’s no inventory to support it, it’s useless. And vice versa
- Christina Hsu, Tommy Hilfiger